Pantone Colour of the Year 2020

Classic Blue!

The Colour of the Sky and the Ocean!

Chosen for instilling “calm, confidence and connection” in sharp contrast to the living coral of 2019. What does this mean – we’ll be seeing classic blue popping up in new designs everywhere next year.  But you don’t have to wait. 
Ecodownunder has a great selection of this winning colour in bed, bath and beach collections already. You can get a splash of Classic Blue as the new era of 2020 commences and be right on trend!
It’s versatile and looks stunning with white and pairs well with so many colours depending on the style you wish to create.   
Hand Knitted Throw and Cushion Cover on White  Classic Blue Quilt Cover with a splash of saffron Vintage cotton quilt cover

Why did the Pantone Institute choose this colour?

 "We are living in a time that requires trust and faith," said Executive Director of the Pantone Colour Institute Leatrice Eiseman. She added, "Imbued with a deep resonance, Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking."
“When we look at the world around us, we know that we’re living with a lot of unrest, where some days we don’t feel quite as secure,” Eiseman explains. “Blue, from an emotional, psychological standpoint, has always represented a certain amount of calm and dependability. It’s a colour that you can rely on.”
Colour is well known to have an effect on our mood and different colours evoke particular emotions within us. Blue, according to various studies is the colour which has the greatest positive impact on us both physically and mentally.   But the hue of the blue is important. 
And the physiological and emotional effect of colour on an individual varies and is influenced by gender, age, race, nationality, culture and past experiences.  Colour preference also depends on the climate you live in!  People in hotter climates tend to choose blues and greens whereas those who live in cold climates choose warmer colours such as reds and yellows.
Universally loved!  It’s the No 1 favourite colour around the world according to a study conducted in 10 countries across 4 continents!  Over half the flags in the world contain blue! And people worldwide, are “forever in blue jeans.”
Abundant in great swathes in the natural world, it’s the colour of the sea, lakes and rivers, of the upper sky and distant mountains. It has a calming influence physically and mentally, most likely the result of it’s connection to nature.
The colour blue is associated with trust, honesty, loyalty and security, tranquillity, serenity, wisdom, confidence, dignity, creativity and peace.  It’s used to reduce stress, create calmness and encourage relaxation. It implies strong and clear communication and it’s not by chance that it’s used by Facebook and Twitter. 
But a darker side of certain shades of blue also exists and it can be perceived as cold, unemotional and unfriendly.  To “have the blues” describes a feeling of melancholy and sadness.
So it’s important to choose the hue and tone of the blue you use carefully.  Feng Shui teaches the importance of the shade and location of the blue!   A few careful design tweaks, changing the colour of a feature wall, introducing blue fabrics in your bedding, using different textured throws, quilt covers and cushion covers are simple ways to be on-trend and introduce a splash of Pantone Colour of The Year for 2020.
Get a splash of Classic Blue in your home - shop our Pantone2020 collection here!